Digital staging is an advanced home staging process and digital marketing tool that realtors use as an alternative to traditional home staging. It allows for the transformation of an empty room or home into an intricately decorated and fully furnished interior and sometimes the exterior too. It has a competitive advantage over home staging as you don’t have to incur the costs of furnishing and decorations associated with the latter. The main goal of digital staging is to ensure that clients can effectively visualize the potential of an empty property while holding on to their Benjamins. And you can ask professionals if you need more understanding of digital home-staging.
To create art, you must have a meticulous working process to ensure you don’t falter as you strive to achieve your goal. It requires you to pay close attention to the last detail. Below are 8 steps that you can follow to ensure that you create digitally staged pictures fit to be classified as masterpieces:
Ensure Your Original Photos Are Of High Quality
Always strive to achieve photorealism when carrying out digital staging. While it may sound like a daunting task, you can easily achieve photorealism by using original photos that are of high quality. I cannot stress this enough, Invest in top-notch, quality digital cameras. You will have to dig deep into your financial pocket, yes, but the outcome will be worth every cent. If you cannot acquire such cameras or if you don’t have an eye for photography, then you can consider hiring professional photography services. At a market price of course.
You should also have an eye for detail. For spaces with tons of natural light flooding in, always ensure you avoid sun glares in your photos. On the flip side, if the space is artificially lit, you should first make sure that the lighting isn’t at all harsh.
Define the Task At Hand and the Interior Style You Want To Adopt
Always put the client’s needs first. You should have a clear understanding of the target market in order to come up with a fitting style tailored to fit their needs. Visual references, information on the potential clients and style is all you need before embarking on this glorious venture. If you are targeting a large family then comfort and child-friendliness should top your list. A few factors might also influence your choice of interior style. For example, the income levels of your target clients. If they are high-end clients, then don’t be afraid to splurge a little. Digitally.
Recreate the Room in 3D Using Digital Staging
You can then come up with a 3D model that shares the same parameters as the house on the ground. You may include architectural details like walls, doors, and windows to give you an overall feel of the space. Keep in mind that a natural look is more desirable. Hence, light, and shadows should perfectly match that of the environment.
Decorate and Furnish the 3D Scene
Digital staging software usually comes with a library of high-quality, adjustable 3D models that are categorically sorted by room. All you need to do is drag and drop or click a button. Easy peasy. You can also take advantage of the database of the top-notch textures that come embedded with the software. This is to make items appear much more realistic. With most software, you can easily upload and add your own textures if the existing ones are not your cup of tea.
Set Up the Lighting
Good lighting is essential if you want to achieve a photoreal effect. You can regulate the levels of lighting and adjust it so that it perfectly matches the original image. Ensure that you efficiently capture the light and shadows in every nook and cranny of the original photo. If you want to go the extra mile and stand out from your peers, you can showcase both evening and daylight in your digital staging.
Make Use of Camera Views
Struggling to find the right camera angle when taking a selfie can be a pain. Well, the pain is also felt when it comes to digital staging. Professionals can easily tell the accurate positioning of a camera just by looking at a photo. Don’t falter just yet. They too started with a series of hits and misses. Getting the right camera angle and perspective will help you match the digitally staged room to the original picture of the actual room or house.
Watch the magic happen. After setting up the scene and all the components like furniture and potted plants added, you can select the resolution settings that meet your goal. All you need to do now is push that red button. Click on the render button that is.
Fix it in Post
After finalizing the rendering process, you can now transfer the images to 2D graphic editors. You cut out the falling shadows and all the furniture arrangements which you eventually paste onto the original photo. Sounds like elementary arts and crafts class but it requires you to work meticulously to ensure seamless integration and fitting.
Whether you choose to do it yourself or hire a professional for digital staging services, ensure that you never compromise on overall quality. Whether it takes you a day or even months to post astounding results, always trust the process. Who knows you could easily be the next Jeff Bezos of the digital staging industry?
partnered post • image from unsplash