Note: this is a partnered post and consideration was received for its publication. CC-licensed image by Stuart Pilbrow.
On one hand, the blinds industry might not appear to be overly glamorous. However, if one analyzes behind the scenes, a different story is emerging.
Sure, we can talk about some of the big technological advances in this industry and if you dig hard enough, you can probably find guides of dissertation-length which touch on motorized blinds and similar inventions. Instead, we're going to look at one of the primary materials that is used to make these products and how it has been reshaped into something which is much more suited to the vast majority of consumers in the market.
Wooden blinds have been the sophisticated choice for many a year; they are the product which can turn an ordinary window into one that just oozes class. Unfortunately, they aren't without their drawbacks. There are question marks regarding their durability in certain environments, while the costs are significantly higher than other window treatments.
This is where faux wood, or Durawood as some companies call it, comes into the picture. To say this is reshaping the window treatments industry would be an understatement; suddenly this new material is making the wooden window appearance become more prominent than ever. Here's how.
It's much more affordable
As we've already commented on, traditional wood might look the part but it certainly doesn't cost it. In other words, it just blows most people's budget straight out of the water. Few people complain; after all, the appearance this material provides really is second to none and many believe that it is well worth the initial investment.
However, faux wood is something that saves consumers considerable money. It isn't made from the expensive wood that we have been used to around windows over the years - it's thermally modified meaning that there are big manufacturing savings.
It is durable in a way in which traditional wood cannot compete with
Most will assume that the cost savings will result in a reduction in performance when it comes to this type of product. Fortunately, this isn't the case.
One of the big downsides to the traditional wood window treatment is the fact that it isn't suitable in rooms which trap a lot of moisture, such as bathrooms and kitchens. The blinds will tend to warp and crack - which is hardly desirable on a premium product. Faux wood on the other hand has been manufactured to stave off such issues - making it suitable for pretty much every room in the house.
It retains "the look"
Despite both of the above, let's not forget that faux wood still retains that sophisticated appearance. Sure, if an expert was to take the slats and analyze them closely, they will probably notice a difference. To the Average Joe, there isn't a difference though. They look like wood - but perform and cost much differently.
This appears to be the reason why "wooden" window treatments are surging in popularity - and homes are reaping the benefits in the process.